Why is self-employed accounting annoying when it could also be stress-free? A simple but urgent question for many self-employed entrepreneurs as they endlessly organize receipts or try to anticipate tax payments. Kontist approaches this question with empathy. As a fintech startup, they seek to provide an answer that drives disruptive changes in the financial sector. It's about shaking up established structures and services by increasing financial inclusion.
100 % digital, simple and with outstanding customer service – this is how banking, accounting and tax advice flow at Kontist. To help Kontist communicate this innovation and attract more self-employed entrepreneurs, Studio Lenzing partnered with the fintech to redesign their website.
Our goal was to create a website that would empower freelancers to take control of their finances and boost their business with Kontist.
To achieve this, we focused on delivering experiences of comprehensibility, accessibility, and trust. Our minimalist design, featuring a flexible color scheme of black, white, and violet, showcases Kontist's innovative technological features while also communicating a sense of calm, clarity, and approachability.
White signals calm, honesty and clarity. That's why we decided to give this color a lot of space in our design. We have added minimalistic elements with a flexible touch to it, which again contribute to these feelings. We are inviting Kontist’s users to take a deep breath on the subject of banking.
The tranquility of black and white allows us to communicate Kontist's many innovative technological features. In the overall picture, according to Kontist's brand attributes, we didn't want the technical advantages to determine the look. So we integrated the brand-typical violet into the field of vision as a warm, approachable, human component.
This combination of colors helped us showcase Kontist's dedication to outstanding customer service and their commitment to simplifying banking, accounting, and tax advice for self-employed entrepreneurs.
Fusing technology and financial services? Let’s make it digital together.
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