A New Home for Fintech

Why is self-employed accounting annoying when it could also be stress-free? A simple but urgent question for many self-employed entrepreneurs as they endlessly organize receipts or try to anticipate tax payments. Kontist approaches this question with empathy. As a fintech startup, they seek to provide an answer that drives disruptive changes in the financial sector. It's about shaking up established structures and services by increasing financial inclusion.

100 % digital, simple and with outstanding customer service – this is how banking, accounting and tax advice flow at Kontist. To help Kontist communicate this innovation and attract more self-employed entrepreneurs, Studio Lenzing partnered with the fintech to redesign their website.


User journey mapping


Brand narrative
Tone of voice

Design & Production

Visual language
UI design
Motion design
Dev documentation





Website redesign for Berlin startup Kontist

Our goal was to create a website that would empower freelancers to take control of their finances and boost their business with Kontist.

To achieve this, we focused on delivering experiences of comprehensibility, accessibility, and trust. Our minimalist design, featuring a flexible color scheme of black, white, and violet, showcases Kontist's innovative technological features while also communicating a sense of calm, clarity, and approachability.

Kontist's mobile website displayed on a smartphone, featuring a white and black color scheme with accents of purple
Website of a minimalist and user-friendly accounting app for self-employed
Easy to access online presence for accounting software
Website redesign by Studio Lenzing for Berlin fintech KontistMobile view of a financial services website with the option to open a business account

White signals calm, honesty and clarity. That's why we decided to give this color a lot of space in our design. We have added minimalistic elements with a flexible touch to it, which again contribute to these feelings. We are inviting Kontist’s users to take a deep breath on the subject of banking.

Kontist's black and white website with purple accents seen on a laptopSubscription models of a modern fintech with banking, bookkeeping, and tax services


The tranquility of black and white allows us to communicate Kontist's many innovative technological features. In the overall picture, according to Kontist's brand attributes, we didn't want the technical advantages to determine the look. So we integrated the brand-typical violet into the field of vision as a warm, approachable, human component.

This combination of colors helped us showcase Kontist's dedication to outstanding customer service and their commitment to simplifying banking, accounting, and tax advice for self-employed entrepreneurs.

Website for freelance finance application with digital tax consulting and bookkeeping services
Visa card for business expenses from Kontist
Easy payment via Apple Pay using the Kontist application on a smartphone
Self-employed accounting app with user-friendly expense management
Collaborating with Studio Lenzing was outstanding. The team seamlessly integrated into our existing Kontist structures. The level of quality and thoughtfulness in their work is unmatched.”
Justin Schüler
Prev. Design Lead, Kontist
Website redesign by Studio Lenzing for German fintech offering finance app for self-employed

Fusing technology and financial services? Let’s make it digital together.

Have a chat with


Next project


App Portfolio

View Case Study
View all