01. For us, people come always first. Technology is the means to a higher end. 02. With people and products, we think long-term, aiming for long-lasting products and relationships. 03. We strive to clarify and make experiences intuitive. 04. We seek to connect the dots. 05. We work with complexity to make things simple. We remove the unnecessary. 06. We are optimists. Always on the bright side. 07. We cherish our bonds with honesty and transparency. 08. We are detail-obsessed. 09. We are committed to make the everyday more pleasing, through beauty and design. 10. We aim for more. We keep pushing.