The real estate industry is one of the industries in which a lot of tedious manual work still occurs. Project developers, investors, agents, architects and city planners sweat over enormous amounts of documents.
The current process of real estate development is characterized by time-consuming data research like searching property records for ownership documents and purchase prices, phoning authorities, and on-site visits to gather data by eye.
Syte felt it was time to bring the power of artificial intelligence to the industry. We helped Syte create a tool in which real estate development and potential analysis are designed to be sustainable, efficient, and beautiful.
We harmoniously break up the monochrome and technical look & feel with warm yellow-orange-red accents.
We were keen to create a wordmark that expresses Syte’s brand environment of architecture and the precision of AI in its typographic style. Like a solid construction, we have provided this base with industry-typical optical features: angularity, brutalism and the familiar map look.
Syte is technical but human – this should be visible in every detail.
Neue Machina, designed by Mat Desjardins & Valerio Monopoli, and Patron, developed by Günther Gerhard Lange & Roger Excoffon, represent the Syte App extremely well: Both impress with their precision, which arose, among other things, from the inspiration of robotics and machines. At the same time the two typefaces present themselves as extremely approachable: The Neue Machina, with its characterful ink traps, and the Patron, which is characterized by unconventional shifts in balance, thus introduce humanity into our text sections.
With the syte app, we introduced AI to an industry in which the amount of data that is juggled on a daily basis has long since surpassed human processing limits. So let's focus on the humanity that is so valued by industry members and let smart software do its job so that there is time for important discussions in the actual job.