In a world of pure abundance, where the large selection of public transportation and sharing services can be both amazing and overstraining at the same time, Daimler and BMW have decided to join forces to unify all mobility options within one single mobility service.
In 2018 and 2019 we helped ReachNow build a mobility platform that will scale as their business and operations do.
A tight, blue dominated color palette with selected accent colors created closed yet harmonious color systems throughout the different products.
Having deep blue as the basic color for the whole YourNow umbrella brand, accent colors in teal, white and red helped to create comprehensible experience. Furthermore, we ensured a maximum contrast throughout the given colors for a greater accessibility for all people in all places.
Bold, angular, readable.
We designed a unique, legible and distinguishable icon look that does not have to hide itself. Inspired by the German Autobahn it appears through strong lines and strong angles. The result: A clear, yet gentle guidance whilst using the app.
We created a shared understanding throughout an interactive, unified prototype, so that all parts and positions of Daimler x BMW could have a uniform picture of the design process and product — at any time.
There are things and services that need a dedicated app and user flow. But: sometimes there is no "one size fits all" solution because people and their needs vary greatly. Some people will want a single app that combines all options, other people will want an app that offers just one single service in detail. In the end, both options have their justification.