The Raum Objects
Crafting a Digital Showcase for Brutalist Furniture
At Studio Lenzing, we pride ourselves on our dedication to minimalistic and calm design. So when The Raum Objects, an emerging interior design brand that shares our passion for thoughtfully designed, brutalist spaces, approached us to collaborate, we felt like getting a perfect alignment on the grid.
The Raum Objects offers a collection of sculptural furniture designed by Carolin Balas Pavisic, including four chairs – each embodies a letter in the German word "Raum" – and a matching table. The pieces combine sleek design with a unique, artistic touch that invites users to interact with them creatively.
Our design team aimed to create an immersive digital stage for The Raum Objects. To achieve this, we provided creative direction, designed and developed the website, and crafted compelling copy and a design language that effectively showcases the beauty and functionality of the brand's sculptural furniture collection. Throughout the process, we closely collaborated with founder and designer Carolin to bring her vision to life.
