Design with Purpose: How Our Updated Principles Reflect Our Commitment to Aesthetic and Conscious Design
We are thrilled to announce our revised principles, which guide our work and define who we are as a company. At our studio, we believe that design has the power to positively impact people's lives and take that responsibility seriously.
As we reflect on the past year, we are proud to celebrate the notable milestones we have achieved. From taking on exhilarating new projects with esteemed clients to expanding and strengthening our team, to upgrading to a spacious office, we have come a long way. We talked about our four-year journey here. In addition to our professional growth, we have also taken the time to reaffirm and strengthen our core principles.
As we strive to create conscious and mindful designs that not only elevate aesthetics but also align with our mission, we have made some adjustments to our principles to better reflect our character in our way of acting. It is important to us that our work not only meets the highest standards of quality and innovation but also reflects our commitment to creating a positive impact on the world around us.
By sharing these principles with you, we hope to provide a deeper understanding of the role that design can play in creating seamless and intuitive experiences that enrich the user’s connection to the world around them. We believe that by following these principles, we can help to create digital products that are easy to use, understand, and that meet the needs and preferences of the people using them, ultimately leading to more positive and meaningful interactions between humans and technology.
01 Humane
For us, people come always first. Technology is the means to a higher end.
02 Sustainable
With people and products, we think long-term, aiming for long-lasting products and relationships.
03 Clear
We strive to clarify and make experiences intuitive.
04 Thoughtful
We seek to connect the dots.
05 Simple
We work with complexity to make things simple. We remove the unnecessary.
06 Positive
We are optimists. Always on the bright side.
07 Honest
We cherish our bonds with honesty and transparency.
08 Thorough
We are detail-obsessed.
09 Aesthetic
We are committed to making everyday life more pleasing, through beauty and design.
10 Hungry
We aim for more. We keep pushing.
These principles are at the core of who we are and what we do. We're excited to continue sharing more with you as we celebrate the first five years of Studio Lenzing next year and gear up for the next five. We are grateful for the opportunity to work with such great clients and challenges, and we look forward to continuing to grow and evolve together as we tackle new challenges and opportunities.
